Black Friday Alternatives: What You Can Do

Black Friday is known for massive discounts, overconsumption and a battle for the bargains. On September 24th 1869, two investors, Jay Gould and Jim Fisk, drove up the price of gold and caused a crash that day. This was the beginning of the term ‘Black Friday’ and has since driven businesses to highly discount their prices only on this day.

It’s been a tough year for many and there’s no surprise to see businesses enticing customers with attractive prices and consumers patiently waiting for numbers to drop. This year many brands are stuck with leftover stock, not due to overproduction but because of the pandemic there has been a lower demand. The truth is, Black Friday can be a great tool to drive sales and gain a wider audience for sustainable brands - we just need to be aware of how.

This Black Friday, take a conscious step by saving these tips …